WWE Names A New Vice President Of Brand – Press Release

Jun 6, 2016

WWE has named Julia Jensen as the Vice President of Brand for the company. She is a global brands and communications executive with over twenty years of experience. She will report directly to WWE Chief Brand Officer Stephanie McMahon. She will work in WWE’s business units to help drive revenue and help the company’s brand reputation among advertisers, business partners, media and investors.

Before WWE, Jensen spent over fifteen years at Mattel as the Vice President of Global Brands Communications. She also worked at Ketchum and Fleishman-Hillard, providing creative program development and creaking marketing, advertising and public relations campaigns for global brands.

STAMFORD, Conn., June 6, 2016 – WWE (NYSE: WWE) today announced the appointment of Julia Jensen as Vice President, Brand. Jensen, a global brands and communications executive with more than 20 years of experience, will report directly to WWE Chief Brand Officer Stephanie McMahon.

As Vice President, Brand, Jensen will work across WWE’s business units to help drive revenue and further enhance the company’s brand reputation among key constituencies including advertisers, business partners, media and investors.

Prior to WWE, Jensen spent more than 15 years at Mattel, most recently as Vice President of Global Brands Communications. In this role, she was responsible for overseeing global communications across all businesses and driving brand engagement and relevancy for iconic Mattel brands, including Barbie. Jensen also spent time as Mattel’s Vice President of International Communications where she oversaw a team across 34 markets, responsible for executing communications programs supporting Mattel’s businesses and corporate initiatives around the world.

Before Mattel, Jensen’s agency experience included Ketchum and Fleishman-Hillard, where she provided creative program development and created marketing, advertising and public relations campaigns for global brands including Clorox, Proctor & Gamble, Levi’s Jeans, Cabbage Patch Kids, Maxwell House and Celestial Seasonings.

Jensen holds a Bachelor of Arts degree from Syracuse University.

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