TNT Launches New “Boundless” Ad Campaign for AEW
A new mini-documentary video based on AEW was aired during this past Wednesday’s episode of AEW Dynamite. This documentary was title History of a Revolution and was produced by musical and video producer Director X.
AEW recently announced that this mini-documentary video is part of a new “Boundless” ad campaign by their home cable network TNT to promote their weekly AEW Dynamite television series.
Official press release:
Award-Winning Director X Creates “Boundless” Ad Campaign for TNT’s “AEW DYNAMITE”
LOS ANGELES – November 18, 2020 – Today, TNT announced a new ad campaign to promote its popular All Elite Wrestling program, “AEW Dynamite,” which is currently the number one wrestling show on Wednesday nights. The new ad is part of AEW’s “Boundless” campaign and was created and directed by Director X (Julien Christian Lutz), who is an award-winning music video and movie director best known for his visually distinctive videos for popular artists including Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Usher, John Mayer and many more. Director X’s accolades include winning Video Director of the Year at the 2016 BET Awards, Best Hip Hop Video at the 2020 BET Hip Hop Awards and Best Video at the 2020 MTV European Music Awards.
Celebrating the world-class roster of diverse male and female wrestlers, “Boundless” tells the underdog story of the stars of AEW, who, with a true passion for the sport, bet on themselves and created a new kind of wrestling league, drawing millions of fans to their dynamic, action-packed TNT “AEW Dynamite” weekly events.
“Director X is the perfect partner to showcase the AEW brand with his distinct visual style that uniquely speaks to a new generation,” said Melissa Chambless, EVP of Marketing, TNT, TBS and truTV. “His ability to bring these wrestlers’ incredible stories to life in such an authentic way thoroughly manifests our Boundless campaign.”
“Like me, I think a lot of people will relate to the stories shared in this video,” said Director X. “I know what it’s like to be doubted, being told ‘you can’t do this,’ but AEW is proof that by believing in yourself and not listening to what the world is saying you can and will do it. This isn’t B.S. It’s real.”
Wednesday’s #1 wrestling show, “AEW Dynamite” exploded onto the wrestling scene when it premiered on TNT in 2019. Featuring fast-paced, high-impact competitions with real sports analytics, the critically acclaimed series has continued to deliver high-performing episodes each week, reaching more than 59 million people across TNT’s linear and digital platforms. The show also delivers the youngest wrestling audience on television.
AEW’s success story resonated with Director X as his own company, Fela, celebrates inclusion and diversity. Fela was founded on the mandate to “tell cultural stories authentically while being the voice for the underrepresented.” Fela’s mantra “Own Your Culture, Tell Your Stories” is what AEW is all about.
Davey Boy Smith Jr. Comments on Potential Future Return to WWE
Sports Illustrated held a recent interview with Davey Boy Smith Jr. and one of the topics discussed included Smith revealing that he is considering the idea of returning to WWE once his deal with Major League Wrestling expires.
“I think it’s definitely a possibility. In addition to the WWE Hall of Fame, I was also supposed to be touring regularly with All Japan Pro Wrestling. I had a big opportunity with their Champion Carnival tournament in April, but I couldn’t travel to [Japan] with the pandemic.
I have a lot to think about and a lot of options to weigh, but I’m looking forward to seeing what transpires in my future. A return to WWE is very possible.”
Misc. Wrestling News & Notes
Former WWE interviewer Renee Paquette recently announced that she will be launching a new podcast series called Oral Sessions on November 24th and new episodes to be released every Tuesday.
The 2300 Arena, also known as the ECW Arena, recently launched a GoFundMe fundraiser to help financially assist the venue to prevent its shut down due to serious financial issues caused by the on-going coronavirus pandemic.
Revolution Pro Wrestling announced that their upcoming Epic Encounters 6 event will take place on December 6th in Portsmouth, England.
PJ Black announced on Instagram that he recently suffered a leg injury after falling down some stairs and is currently recovering in a hospital.