The January 20th episodes of AEW Dynamite and WWE NXT saw both shows gain a sizable amount of viewers with NXT rebounding from one of their all-time lows in viewership last week. AEW continued their advantage over NXT in regards of key demographic viewership.
AEW drew 854,000 viewers and a #33 ranking in the 18-49 demographic while NXT drew 659,000 and a #67 ranking in the 18-49 demographic.
Due to the Martin Luther King Jr. holiday, the results of the quarter-hour segment breakdowns were not available in this week’s issue of the Wrestling Observer Newsletter.
Dave Meltzer reported that both shows performed better than expected in overall viewership despite stiff competition from Presidential Inauguration news programming.
In terms of key demographic viewership, AEW had 466,000 viewers while NXT had 196,000. Meltzer reported that AEW’s show skewed younger than last week’s show while the opposite occurred for NXT due to the bulk of their gains came from older viewers. AEW’s show was up 12.1% in overall viewership and up 20.1% in key demographic viewership. NXT’s show was up 19.6% in overall viewership and up 7.1% in key demographic viewership.
In terms of key demographic breakdowns, AEW reportedly tripled NXT in Males 18-34 and Females 18-34 groups and more than doubled in Males 35-49 group. Meltzer reported that the Females 35-49 group was the only group where AEW did not generate at least a double viewership advantage over NXT. All four of AEW’s key demographic groups increased for the week with the biggest being their Females 18-34 group at 62.5% higher than last week’s show. NXT’s biggest increase was with their Females 35-49 group at 20.8% higher and their biggest decline was with their Males 18-34 group at 26.5% lower than last week’s show.
In terms of yearly comparisons, AEW was down 2% in overall viewership and up 2.4% in key demographic viewership compared to the same week last year. NXT was down 14.3% in overall viewership and down 35.9% in key demographic viewership compared to the same week last year.