New Japan Pro Wrestling announced earlier today that they have made two new major changes to their NJPW Strong brand.
The first change was announced to be that all of their events in the United States will now be under a new NJPW Strong Live branding starting with their upcoming Battle in the Valley 2023 event on February 18th in San Jose, California.
The other change was announced to be that their weekly NJPW Strong series will now be called NJPW Strong On Demand and will continue to air on their New Japan World service. It was also announced that the first set of episodes under this new branding will be airing starting on March 4th feature matches from their upcoming Battle in the Valley 2023 event.
NJPW of America, STRONG transform in 2023【NJoA】
STRONG LIVE, STRONG On Demand to see the best in the US
Since its inception during the COVID pandemic in 2020, NJPW STRONG has seen the best rising stars in the US compete with familiar names from the Japanese stage and beyond. Monthly tapings have seen passionate fans witness great action live, with matches from those tapings being distributed every week on NJPW World and FITE.
Additionally, Pay Per View events from the US have seen still more memorable moments, from Jon Moxley and El Desperado’s wild deathmatch at “Music City Mayhem” to Eddie Kingston and Kazuchika Okada teaming for the first time, and STARDOM’s Mayu Iwatani defending SWA gold at “Rumble on 44th Street”.
In the past, these PPV offerings were presented under the NJPW rather than NJPW STRONG branding in order to make them more distinct from the weekly TV style presentations on NJPW World and FITE. As NJPW moves into a new era in 2023 however, so too does action in the US, and the time has come to further fortify the NJPW STRONG brand, as well as to ensure even more people sample the incredible action that NJPW presents in the US.
Moving forward, all events from New Japan Pro-Wrestling in the US will carry the branding of NJPW STRONG. In addition, the weekly ‘TV taping’ format of STRONG will shift to a dual model: STRONG LIVE and STRONG On Demand.
The first STRONG LIVE event will be Battle in the Valley on February 18 from the sold out San Jose Civic. With Mercedes Moné versus KAIRI for the IWGP Women’s Championship, Fred Rosser defending the STRONG Openweight Championship against KENTA, Jay White and Eddie Kingston in a grudge match, and the IWGP World Heavyweight Championship also on the line, this immense card is a must watch event for fans live in English on FITE, or in Japanese on NJPW World PPV.
All this action will also be made available in March with NJPW STRONG On Demand. STRONG On Demand will see matches from STRONG Live cards delivered in a four part weekly basis through the month, much as NJPW STRONG has been to date.
This model will continue with NJPW Capital Collision in Washington DC and Collision in Philadelphia from the world famous 2300 Arena!
This dual model will give fans on a budget the chance to stay up to date with the hottest action in the US through their regular NJPW World subscription, while the very best live experience on the planet awaits on pay per view as it happens.
New Japan Pro-Wrestling thanks fans for their dedicated support of NJPW STRONG to date- we can’t wait to have you join us for Battle in the Valley and what lies beyond in a thrilling new chapter for all of NJPW.