Update on WWE’s Ownership Stake for AAA Acquisition Deal

As noted before, WWE announced this past April that they have acquired Lucha Libre AAA.

LexLatin reported that their sources stated that WWE and their parent company TKO Group will own 51% of AAA when the transaction deal completes in the third quarter of 2025. It was reported that Mexican sports and entertainment company Fillip will own the remaining 49% stake in AAA.

It was reported that this acquisition deal has a “strong intellectual property component as the main value of the acquired company (part of the main assets purchased) is its intangible assets (trademarks, copyrights, and exclusive use rights, among others).” It was also reported that due to this situation, the transaction requires an audit of these assets “to verify their specific characteristics, validity, and legal status, as well as a review of the licenses and other contracts entered into regarding them.”

It was also reported that Creel, Garcia-Cuellar, Aiza y Enríquez, SC was the firm that represented Fillip in the sale. This same firm reportedly stated that “several of the seller’s IP assets were subject to litigation, necessitating an analysis of potential liabilities and risks arising from the litigation.”

Roberto Cornish of Mexican legal firm Cornish+Pani Abogados, who represented the sellers, reportedly stated that “the IP due diligence also included the structuring and documentation of AAA’s ‘valuable portfolio of characters, brands, and licensing agreements.’”

No other details were given regarding this audit of AAA’s IPs rights and potential litigation issues.