WWE announced today in their Q1 financials report that revenue from Consumer Products increased 30% to $30.2 million from $23.2 million in the prior year quarter. Here is the breakdown…
* Licensing revenues increased 18% to $16.5 million primarily driven by increased video game revenues that derived from both higher unit sales and effective royalty rates than in the prior year quarter. Estimated unit sales of our newest franchise game, WWE2K15, increased globally by approximately 30%. Additionally, the increase in licensing revenue benefited from higher sales of downloadable content associated with our franchise video game, WWE2K14, and a WWE branded game, WWE Supercard.
* Venue Merchandise revenues increased 68% to $8.4 million from $5.0 million in the prior year quarter reflecting an increase due to the timing of WrestleMania. WrestleMania 31 generated venue merchandise sales of $3.3 million in the current year quarter.
* WWEShop revenues increased 26% to $5.3 million as compared to $4.2 million in the prior year quarter as a 42% rise in the number of online merchandise sales to approximately 113,000 orders was partially offset by a 11% decrease in revenue per order to $46.51. The significant rise in orders was driven by increased marketing, and improved product assortment.
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