WWE’s Consumer Products Division Increases – Details

WWE announced their second quarter financials today, and the company announced that from Consumer Products increased 36% to $21.8 million from $16.0 million in the prior year quarter, with growth driven by the Company’s Licensing business. Here is the breakdown…

* Licensing revenues increased 105% to $11.3 million from $5.5 million primarily due to increased video game revenues that derived from both higher unit sales and effective royalty rates than in the prior year quarter. Estimated unit sales of our newest franchise game, WWE2K15, have increased globally by over 40% to date. Additionally, the increase in licensing revenue benefited from higher sales of downloadable content associated with the WWE branded game, WWE Supercard.

* Venue Merchandise revenues decreased to $4.7 million from $6.5 million in the prior year quarter due to the timing impact of WrestleMania, which generated merchandise sales of $2.6 million in the prior year.

* WWEShop revenues increased 45% to $5.8 million as compared to $4.0 million in the prior year quarter reflecting a 52% rise in the number of online merchandise sales to approximately 127,500 orders. The significant rise in orders was driven by increased marketing and improved product assortment.

100% DIRECT LINK (PHOTOS): Torrie Wilson Beachin’ It In A !!!BIKINI!!!! *BRAND NEW*