As noted before, WWE is currently in the process of potentially selling the company to a new owner that could take place as early as this Spring. The progress of WWE’s sale talks is currently believed to have reached a “hot and heavy” level in terms of interest from potential buyers.
CNBC’s Alex Sherman reported that his sources stated that WWE is currently in the process of finalizing a sale deal with Endeavor, parent company of UFC. Sherman reported that this deal would see WWE and UFC merged into one public traded company with 51% owned by Endeavor and 49% by WWE shareholders.
In terms of enterprise value, WWE reportedly would be valued at $9.3 billion and UFC would be valued at $12.1 billion.
In terms of corporate structure for this new merged company, Sherman reported that Vince McMahon would remain as Executive Chairman and Nick Khan would remain as CEO of WWE while Dana White would remain as President of UFC. Endeavor President Mark Shapiro reportedly would be the President of this new company.

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