WWE Signs New TV Deal In Brazil – Details

Feb 23, 2011

WWE sent out the following today…

LONDON–(BUSINESS WIRE)– WWE Inc. (NYSE:WWE – News) and Esporte Interativo today announced a one year agreement which will bring WWE’s weekly flagship TV show WWE Raw® to Brazilian Free TV beginning in March 2011.

Launching on March 2 at 10pm, Brazil’s biggest sports channel Esporte Interativo will bring the global entertainment company’s longest-running TV program to more than 33 million television households across Brazil.

WWE Raw is a unique form of entertainment featuring WWE Superstars Triple H®, John Cena®, Randy Orton®, The Miz™, Sheamus™, CM Punk® and many more. Viewers can tune in to watch all the excitement unfold every week on Esporte Interativo channels: 36 (Sao Paulo), 9 (Sao Jose dos Campos), 26 (Campinas), 58 (Mogi das Cruzes) and 43 (Santos), as well as with Oi TV (515) and Via Embratel (48).

According to Mauricio Portela, Production Vice President for Esporte Interativo, this deal is part of the channel’s strategy to expand and diversify the content of the program schedule. “We are investing in new attractions and planning varied programming. WWE programming was consistently requested among our viewers and we are delighted to be able to deliver WWE Raw to our viewers,” said Portela.

Announcing the deal, Andrew Whitaker, Executive Vice President of International for WWE, said “This new agreement is part of WWE’s further extension into Latin America with Brazil being the linchpin. We look forward to working with Esporte Interativo in bringing the WWE brand to viewers in Brazil.”

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