Ex-WWE Diva Discusses Life After WWE, Her Company, & More

WWE.com recently interviewed former WWE Diva Kaitlyn, who spoke about life after one year after departing from the WWE and her current business enterprises.

On her clothing business Celestial Bodiez: “It’s kind of a cool story. When I was wrestling, the seamstresses on the road with us would always put this ruching — this special seam in the rear — in all of my outfits. It was so flattering, and I was so obsessed that for everything I had made, I would always have that ruching put in. I have coined it ‘Booty Scrunch,’ because that’s basically what it is. In layman’s terms, it scrunches the fabric on your booty in a way that makes it more flattering, and I was just kind of asking myself, ‘Why isn’t anyone else doing this on workout pants or anything spandexy?’ So that’s kind of where it originated. You see it a lot in swimsuits, but I’ve come to find out that it’s a lot harder to put into activewear because the materials are made to last and move with you, and it’s hard to put that seam in. I went through so many prototypes, and I wanted to punch myself in the face because I didn’t think I was going to get it right. Even when we launched last June, my patterns now are so different from when I started, because whenever I would come up with a new batch, I would tweak the patterns based on the feedback I would get on social media.”

On how being a Diva helped her prepare to be an entrepreneur: “It’s totally different in some aspects and it’s completely the same in others. When you’re part of WWE, you are part of a huge brand and a huge company, but you’re also a brand yourself. So we always made sure that we had it together when we got on an airplane or when we walked into an arena because you have to have a certain image to uphold. You are your own brand. Going off that, it pays because I’m completely in charge of my brand now.”

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