The rumors of an XFL return are seeming more and more real as Vince McMahon has sold over $100 million in WWE stock in order to fund an outside company, “Alpha Entertainment,” which in WWE’s words, “Mr. McMahon established to explore investment opportunities across the sports and entertainment landscapes, including professional football.”
Additionally, Alpha Entertainment filed for five XFL trademarks on December 16.
Vince McMahon's Alpha Entertainment has filed for five trademarks to "XFL."
— Darren Rovell (@darrenrovell) December 21, 2017
WWE’s SEC filing has more info:
On December 21, 2017, Vincent K. McMahon (“Mr. McMahon”), Chairman and Chief Executive Officer of World Wrestling Entertainment, Inc. (the “Company”), sold 3,340,000 shares of the Company’s Class A common stock in a block trade made in accordance with the provisions of Rule 144 of the Securities Act of 1933, as amended. Mr. McMahon executed the sale primarily to fund a separate entity from the Company, Alpha Entertainment LLC, which Mr. McMahon established to explore investment opportunities across the sports and entertainment landscapes, including professional football.
Mr. McMahon has informed the Company that he has no current plan to sell additional shares of the Company’s stock and that he intends to continue in his capacity as the Company’s Chairman and Chief Executive Officer for the foreseeable future.
The shares sold by Mr. McMahon represent approximately 4.3% of the Company’s total outstanding shares of Class A and Class B common stock. After the sale, Mr. McMahon beneficially owns 32,193,375 shares of the Company’s Class B common stock, which represents approximately 82.8% of the Company’s total voting power and approximately 41.8% of the Company’s total outstanding shares of common stock.