Partial Source: The Wrestling Observer Newsletter
Randy Orton has been critical of arena merchandising, re-tweeting fans who complained that at house shows, the John Cena merchandise is front-and-center and that there isn’t enough Orton merchandise.
Unlike Cesaro, who is reportedly in trouble for speaking out against another Cena-Orton feud in a media interview, the belief is Orton will not see any repercussions for speaking out, as he’s considered “bullet proof.”
The main reason WWE handles the merchandising setup the way that they do is because as a general rule, heels don’t sell a lot of merchandise. Brock Lesnar is considered an exception, as his stuff has been selling well. Regardless, Cena sometimes out-sells everyone else combined in merchandise.
Orton’s merchandise will likely be presented in a better fashion once his face turn, which is happening now, is complete.
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