WWE To Have Trouble Keep 1 Million Network Subscribers?

A new article at 24/7 Wall St. examines the WWE Network’s one million subscriber count and suggests that the company may have a tough time holding those numbers. The article looks at the churn (loss) that the company has had in terms of suscribers that have slowed the Network’s growth; by example, in the third quarter of last year 285,000 new people signed up but 254,000 subscribers cancelled, which is why the company ended at the disappointing 723,174 total.

The article says, “WWE’s network has been up and running for just under a year and to reach 1 million subscribers in that time is no small achievement. The trick is going to be keeping them. Otherwise, the company will have to resort to more promotional pricing to keep churning up new subscribers.”

Worth noting is the fact that, just to kill potential rumors, an inaccurate report of the article is making the rounds suggesting that it implies WWE is misleading with its total by saying the 1 million is in total customers, including those who have cancelled. This is not the case; nothing in the article suggests that.

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