Rumor: Anthem Wanted 50% of All Hardy Revenue, Including Jeff’s Music

As previously reported, the Hardys and Impact agreed to terms on a deal for use of the “Broken” gimmick as of last week, but the Hardys claim that Anthem’s Ed Nordholm is now seemingly backing out of the deal.

A report by Sports Illustrated is now claiming that after a deal had already been agreed upon by both sides, Anthem apparently came back and “wanted 50 percent of all Hardy revenue, including Jeff Hardy’s art and music, which was viewed by the Hardys as a monumental heist and money-grab.” If true, Jesus…

Though the dispute has gotten ugly at times, especially on social media, it was nearly settled within the past month, according to sources close to the negotiation. Both sides came to terms on an agreement, sources say, with the Hardys paying $10,000 to $15,000 for the rights to the trademark. The deal would have included a non-disparagement clause, which Matt’s wife, Reby, mentioned on Twitter. A $1,000 fine would have been levied for the first offense, and then $5,000 penalties would have been enforced thereafter. The Hardys were even willing to sign off on a press release, publicly ending the ordeal on good terms. Yet Anthem then wanted 50 percent of all Hardy revenue, including Jeff Hardy’s art and music, which was viewed by the Hardys as a monumental heist and money-grab.