WWE Breaks Down Growth For The WWE Network

In this morning’s Q1 financial report, the WWE discussed plans to grow the WWE Network. The plan includes creating new content, implementing high impact customer acquisition and retention programs, introducing new features, expanding distribution platforms, and entering new geographies. Here is the breakdown…

Programming: In addition to the premium monthly live pay-per-view events, WWE Network unveiled new programming for the remainder of 2015, which includes eight brand new original series and partnerships with director Jeff Tremaine, Seth Green’s Stoopid Buddy Stoodios and legendary talk show host Jerry Springer. In addition, in the new show Diva Search WWE will span the globe in search of the most beautiful, athletic and charismatic women in the world to find the next stunning WWE Diva. WWE Network will also produce compelling special programming and short form content while continuing to add 1,000 hours to its robust video-on-demand library, which currently has more than 3,000 hours of content.

Promotions: Based on the successful execution of the network’s free trial offerings, the Company will continue its sampling program. All new subscribers who register for the network in May will receive the network for free in that month, including WWE Payback live on Sunday, May 17.

Features/Distribution: Other important elements of the Company’s network strategy include improving the user experience and content discovery across devices, while continuing to expand distribution platforms.

Geographies: The Company is developing plans for geographic expansion to India, China, Germany, Japan, Italy, Thailand and Malaysia.

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