GFW was recently denied four trademark requests related to the “Broken” gimmick, according to PWInsider. The official reason given for the initial rejections by the United States Patent and Trademark Office were both ambiguity in the wording of the filings and possible confusion with other trademarks.
The rejected trademark filings were:
– “Broken Matt,” which was rejected due to Matt Hardy filing for “Broken Matt Hardy” first.
– “Broken Nero,” which was rejected due to ambiguity and being based on Jeff Hardy’s legal middle name.
– “Broken Brilliance,” which was rejected due to GFW failing to specify the term for wrestling usage.
– “Vanguard1,” due to possible confusion with an already existing non-wrestling trademark.
The US Patent Office requested for GFW to provide more clarifications on their trademark filings before making an official decision on GFW’s ownership status of the gimmick.
Source: PWInsider
WWE: Blake Monroe on “I Came To WWE For The Challenge”, WrestleMania 42 Start Time & Main Event Confirmed, The Hardys & More To Be Part of WWE 2K26 Ringside Pass, Dr. Carlon Colker Loses Appeal of Order to Produce Documents Showing Vince McMahon Paid Janel Grant’s Medical Bills
Ricky Saints & “All Ego” Ethan Page vs. Joe Hendry & Myles Borne Set for 3/10 WWE NXT Show
WWE: Several New Women’s WWE ID Signings Expected To Be Announced In Next Few Weeks, Seth Rollins Comments on His Surprise Return at Elimination Chamber 2026, Chelsea Green Says She Writes Her Own Promos in WWE




